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According to the most mundane business concept, every company needs to be "perfect" when hunting for prospects. Tune the "sales talk" out — who really delivers what is promised? Do you?
When we analyze our competition and we read what they say they do, we wonder... how could it be possible for us to survive with so many companies doing the same? The answer, of course, is that few companies do what they claim.
The first thing you need to ask yourself is: Does your message clearly differentiate you from your competitors? If the answer is yes, are you delivering what you promise in your final product or service?
Consistency is a key element, no matter how big or small your marketing effort is.