Lake Havasu was in dire need of a brand when Schindler Marketing was hired to develop their corporate identity program.
Behind the wheel of a 19-foot runabout we embarked on a discovery process to distinguish this destination's brand franchise. We were struck by the lake's diverse recreational opportunities for outdoor adventure amidst the desert's rugged beauty and concluded, Whatever Your Passion This Is The Place.
From logo and stationery design to a completely new and comprehensive 48-page visitor's guide, the collateral materials for Lake Havasu were inspired by the diversity of this remarkable destination.
Lake Havasu > Back to Case Studies
Vivid on-the-water action images capture the fun and excitement of a Lake Havasu summer holiday in these magazine ads. So successful, these layouts were adapted for outdoor advertising in Phoenix and Southern California desert communities.