The Inns of Monterey stands out amongst a crowded field of limited service hotels in the highly competitive destination of Monterey, California. A Schindler Marketing Group client for over 10 years, the Inns of Monterey's range of properties was exactly the point of difference that became primary in our marketing strategy.
Equally important and particularly appropriate based on this client’s array of product types was the promotion of the destination, the one thing they could all claim equally. We successfully combined destination and hotel-choice messaging in all communications activities.
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Promoting the unique qualities of five hotels in a single ad is a difficult undertaking. This ad focuses on the things they share a naturally beautiful environment and the rediscovery that awaits there.
Vivid photography complemented with simple clean lines and a soft palette enable each of the Inns of Monterey´s properties to come to life in their collateral materials.