A promotional arm of the California Office of Tourism, California Fun Spots is a co-op between six California attractions. They came to Schindler Marketing Group in need of a more integrated look between the advertisements and the website. They were also in search of a way to highlight the benefits of being a part of the Fun Spots family.
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Information overload? Perhaps. But as the primary sponsor of the California Visitor's Guide Travel Map, we took liberties. This ad provides a brief description of what's new at our partner attractions, and what discounts Fun Spots card holders will enjoy.
Orange. Not only is it our favorite color, it's California Fun Spots' brand color, too. Like it?
We all want to have more fun and save money at the same time. This ad presents this concept in an easy to understand, visually compelling and brand integrated manner.